Hi, I’m Jess van Roekel, a freelance copywriter based in Auckland, New Zealand.

Think of me as your Swiss Army knife of copywriting.

Whether you need compelling messaging for your website, insightful thought leadership articles, a perfectly crafted email campaign, or scroll-stopping microcopy for your UX flow, I’ve got you covered.

With more than 15 years of experience, I’m a highly versatile writer you can depend on for all your copy needs.

If you’re looking for a reliable writer to keep in your back pocket, let’s talk!


Passionate, courageous, honest and humble are words that spring to mind when I think about how she holds herself, conducts business and tells stories. Jess has a superpower in helping tell authentic stories so audiences can connect.
— Guy Alexander

Choose your words.

 

Articles & blog posts

I offer a range of blog and article writing services to suit your needs—from short, impactful pieces to in-depth, SEO-optimised posts. Whether you’re after thought leadership content that positions you as an industry expert or marketing copy that drives conversions, you’ve come to the right place!

 

Content strategy

Get clarity, focus, and better results! Whether you need a quick brainstorming session with tailored content ideas, a collaborative workshop to map your goals and key messages, or a comprehensive 6-month strategy complete with audience insights, I’m here to help.

 

Content management

Looking for a fractional content manager? I can handle all aspects of content management, including image selection, uploading articles to your preferred CMS, formatting, and quality checks to ensure your content is published smoothly and looks its best.

 

Website copy

Need a website that speaks to your audience and converts? I offer tailored website copy packages to suit all business sizes and stages. From standard small websites through to complex, large websites, I’ll help you craft messaging that encourages your audience to take the next step.

 

Jess was a pleasure to work with. Very thoughtful in her approach and communications. Very thorough and balanced, working quickly to achieve an outcome that lasts the test of time.
— Julian Cook

How I work

I see copywriting as a partnership, and believe the best results stem from open, transparent communication. That said, I’m super respectful of your time; I keep meetings brief and focused, so you can get back to what matters most.

With over a decade of experience under my belt, I’ve honed a simple 6-step process that delivers great results with minimal time investment from you.

1. Initial discovery
We’ll touch base for a free 30-minute discovery call to discuss your project and see if I’m the right person for the job.

2. Proposal
After our discovery call, I’ll send you a proposal, along with my standard terms and conditions.

3. Briefing
On confirmation of the proposal, we’ll meet virtually for a 45-minute briefing session to clarify your target audience, tone of voice, brand guidelines, and more.

4. First draft
I’ll work my magic and send you a first draft for review.

5. Revisions
Your project includes at least one round of minor revisions to refine the style, tone, and structure—these are usually minor, as I tend to get it right first time!

6. Final copy
Once revisions are complete, I’ll send you the final version, ready for you to share.


A brilliant writer and absolute pro. Jess has written B2B and B2C marketing collateral, web copy and video scripts for some of my most important clients - both agencies and direct. Working with her is easy, as Jess ‘gets it’ straightaway and delivers engaging content in the right tone of voice - first go. I’ve worked with Jess for years and would hire her again in a heartbeat. Can’t recommend her highly enough.
— Janet Hillis

Curious to see how we can work together?

Get in touch to book a discovery call. Can’t wait to chat!