Tell me about your beginnings, what year you were founded, etc.
Consider their wants/needs, fears/frustrations.
Describe your core offerings and how you address customer pain points.
Please describe how you work, your values, your approach to customer service, etc.
What do you do really, really well? And better than your competitors?
Please share any other websites or businesses that inspire you.
E.g. professional, fun, conversational, light-hearted, corporate, serious...
Please provide 1-2 examples if possible
At the end of this project, what will make you feel it has been a strong success?
Please include any other important information regarding this project, e.g. source material, notes, contact details.