Copywriter · Content Writer · Creative Thinker
I’m Jess van Roekel, a freelance copywriter and the proud founder of Made of Words. With over 15 years of experience, I help businesses create clear, compelling messaging. Whether you’re in a technical field, a niche industry, or just want to make your offering easier to understand, I specialise in crafting content that’s simple, engaging, and easy for your audience to connect with.
“This superstar creative has mindblowing talent. Having worked with Jess for five years, I can attest to her remarkable ability to craft a narrative that meets the needs of her audience. She has developed an extraordinary capability for distilling complex technical or science concepts into compelling, accessible, and digestible language. Her flair elevates her work so that reading a Jess composition feels effortless and pleasurable. She is also a powerhouse of efficiency. Her fast turnaround of work, the skilled way she asks just the right questions to understand the vision, and her personable interaction style make her a joy to work with. If it’s a piece of writing you require, Jess will more than deliver, she will WOW!”
How I can help you
Clear messaging: I’m skilled at transforming even the most intricate ideas into messaging that’s crystal clear.
Strategic storytelling: I help you identify what matters most to your audience—what to highlight, and what to leave behind.
Versatility across formats: Whether it’s short, punchy UX copy or long-form articles, I have the range to adapt to your needs.
Tone of voice: I help you define and refine a tone of voice that matches your brand personality.
Content management: I can handle your content end-to-end, from planning to publishing.
“Jess is not only a talented writer but also a dedicated professional who consistently delivers high-quality work. Her ability to articulate complex ideas with clarity and creativity is impressive. Her passion for language is evident in everything she creates.”
Your one-woman content machine
At Made of Words, it’s just me—but my experience is varied, and I wear many hats! I’ve worked with startups, established brands, and everything in between, across industries like tech, education, and health.
What sets me apart is my flexibility and versatility. Whether you need a strategic partner, someone to handle day-to-day content tasks, or a fractional expert to oversee content management, I can easily slot into your existing team.
As a solo business owner, I bring a personal, hands-on approach that larger agencies can’t match. Think of me as an extension of your team—a flexible, reliable partner who’s always ready to jump in and help.
