What is a changemaker?
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I believe you’re a changemaker if you’re in business because you want to make a difference.
And that’s most of us, right?
You might be a CEO or a sales consultant, a yoga teacher or a nutritionist, a financial planner or a fashion designer.
Whatever your job title, you’re driven by a desire to serve and make an impact.
You’re probably a changemaker if…
Your product or service lights people up.
You’re addicted to the thrill of making someone’s day.
You want to help people be the best version of themselves.
You’re optimistic, proactive, and solutions-focused.
You believe in progress.
You’re working around-the-clock to build an impactful business.
You take decisive, purposeful action. You back yourself.
You believe there is a better way, and you’re committed to bringing that better way to life.
It’s that simple. And that powerful.
Of course, I can’t take credit for the word changemaker. It was coined by Ashoka over a decade ago, and rose to prominence in 2016 when Bill Clinton described his wife as “the best darn changemaker [he has] ever known”.
But don’t let the reference to Hilary Clinton intimidate you. You don’t need to be a politician or global leader to be a changemaker.
In fact, most changemakers have no idea they are one.
They’re simply too busy building an on-purpose, values-led business to spend time worrying about accolades or titles.
That said, if any of the above points resonate with you – if a tiny spark comes alive at the thought of helping others and serving more people – then please, consider stepping into those changemaker shoes. They already fit you so well.
Because, dear changemaker, the world needs you to play big, not small. Your community is desperate to hear your message, and your dream clients are waiting to be transformed by what you have to offer.
You know this. That’s why you’re in business.
That’s why you’re waking up at 3am overflowing with ideas. That’s why you’re joyfully telling anyone who will listen about your product or service. That’s why you’re working around-the-clock to grow your business and extend your influence.
Your customers need your words. You have so much to share, and it could help people. Or better yet, it could change the world…
About Jess
Jess O’Connor is a copywriter for changemakers. She writes for people who are in business because they want to make a difference.
She specialises in blog posts, web copy, and email newsletters. She also specialises in reading Hairy MacLary and Slinki Malinki to her 12-month-old daughter.